Segment Visual Identity

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Identity and print design (2016–2017)

 
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Segment logomark

Static and animated versions

 
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Dot Pattern

Many of the dot patterns used across Segment's web site and print materials contain hidden messages used as easter eggs for recruiting.

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Print Collateral

Including business cards and letterhead.

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Segment Style Guide

8 1/2" x 11"

Brand, Print, DigitalLauren Venell