The Present Group


Generative visual identity system (2013)


Triangle alphabet

The Present Group wanted a cohesive, flexible identity system that could be used across all of their different projects. This triangular alphabet, based on the golden ratio, allows The Present Group to create a visual mark for each project by stacking or sequencing the triangles that correspond to the project's initials. 

Because The Present Group works at the intersection of physical and digital art, triangles rendered in fully saturated CMYK represent physical projects, and RGB represents digital projects. 

BrandLauren Venell